Report submitted for the FP20 Analytics ZoomCharts Challenge, December 2024. The report was built using the Christmas Sales & Trends Dataset and includes ZoomCharts custom Drill Down PRO visuals for Power BI.

Author's description:

I’ve been analyzing sales performance from different perspectives, focusing on the comparison between Christmas and non-Christmas periods. I’ve examined online versus offline sales, customer preferences for gift wrapping, and the impact of weather on transactions. Additionally, I’ve explored hourly and daily Christmas sales trends using heatmaps, analyzed sales by product category and promotional impact, and compared transaction percentages across different payment methods.