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Report submitted for the FP20 Analytics ZoomCharts Challenge, November 2024. The report was built using the Candy Market Share dataset and includes ZoomCharts custom Drill Down PRO visuals for Power BI.
Author's description:
This analysis explores the confectionery market, highlighting market share trends among key players. It examines brand performance, packaging preferences, and consumption patterns over time. With category-level insights, the report provides clear, actionable takeaways to help stakeholders understand the competitive landscape and make informed decisions in this dynamic industry.
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