This project presents a multi-page Power BI dashboard designed to analyze sales performance and profitability across a pharmacy network. Its objective is to move beyond surface-level KPIs and address key business questions related to geography, product mix, pharmacy performance, and promotion strategy through a structured, business-focused storytelling approach. The dashboard consists of four pages covering sales and profitability overview, product and brand performance, promotion impact analysis, and executive insights. The analysis shows stable revenue and margin growth, significant geographic concentration of performance, strong variation at the pharmacy level, and clear trade-offs between sales volume and profitability. It also highlights that promoted sales tend to generate lower value per unit, while non-promoted sales demonstrate stronger pricing power and revenue efficiency.