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Report submitted for Onyx Data DataDNA ZoomCharts Mini Challenge, January 2025. The report is based on the Merchandise Sales dataset and includes ZoomCharts custom Drill Down PRO visuals for Power BI.
Author's description:
This report contains an analysis of Lee Chatmen's merchandise sales. It highlights key findings such as top-performing product categories, popular and least popular products, demographic profiles of buyers, and the impact of shipping methods and reviews on sales. Interactive visuals provide detailed insights into metrics like sales by location, product ID, and customer preferences, enabling data-driven decisions to optimize marketing strategies, inventory planning, and overall sales performance
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