Summary

This Power BI e-commerce dashboard analyzes sales and customer loyalty for a global software retailer offering subscriptions and add-ons across analytics, design, collaboration, and AI.

Created by Mohammed Mirzan, the three-page report helps users examine repeat purchases, customer acquisition, product performance, and the marketing activity associated with loyal customers.

Key Insights of the Power BI E-Commerce Sales & Customer Loyalty Dashboard

The report is structured into Overview, Customers, and Products pages. Together, these views support several areas of analysis:

• E-commerce sales: review sales activity across the retailer's software subscriptions and add-ons
• Customer loyalty: identify repeat customers and examine their purchasing behavior
• Marketing performance: compare the channels and campaigns associated with repeat purchases
• Product analysis: explore performance from product and customer perspectives

The dashboard uses ZoomCharts Drill Down Combo, Combo Bar, Timeline, Map, and Donut PRO visuals to present the data from multiple angles.

This report was submitted to the Onyx Data DataDNA ZoomCharts Mini Challenge in October 2025.

How to Use This Power BI E-Commerce Sales & Customer Loyalty Dashboard

Open the interactive report and select active chart elements to explore sales, customers, marketing channels, campaigns, and products in greater detail. Move between the three report pages to compare the overall business view with customer- and product-level analysis.

Download the .pbix template to examine its data model, calculations, visual settings, and report structure in Power BI Desktop. Replace the sample data connection with your own e-commerce data to adapt the dashboard for another business.