Summary

This Power BI customer satisfaction analysis dashboard explores the factors associated with satisfaction and loyalty for OmniRetail, a U.S. retailer selling electronics and smart-home products online and in physical stores.

Created by Chakradhar Mantena, the two-page report brings together customer feedback, purchasing behavior, demographics, support history, and location data to help users compare customer experience patterns.

Key Insights of the Power BI Customer Satisfaction Drivers & Loyalty Dashboard

The report provides two interactive views of customer satisfaction and loyalty data. Users can explore:

• Customer satisfaction patterns across the available customer groups and attributes
• Loyalty differences between customer segments
• Purchasing behavior alongside satisfaction and loyalty results
• Support experiences and their association with customer feedback
• Demographic comparisons across the available customer characteristics
• Location-based patterns in customer satisfaction data

The dashboard uses Drill Down Scatter PRO, Drill Down Combo PRO, Drill Down Combo Bar PRO, and Drill Down Donut PRO visuals. These interactive charts help users examine relationships, compare categories, and move from summary results into more detailed data.

This report was created for the Onyx Data July 2025 Customer Satisfaction and Loyalty Analytics Challenge.

How to Use This Power BI Customer Satisfaction Drivers & Loyalty Dashboard

Click active data points, chart categories, or segments to filter the displayed results. Use the available drill-down controls to explore more detailed customer groups and analysis dimensions.

Download the PBIX template to review the report structure, calculations, and visual configurations in Power BI Desktop. Connect a compatible customer feedback dataset to adapt the analysis for your organization.