Report submitted for the FP20 Analytics ZoomCharts Challenge, December 2024. The report was built using the Christmas Sales & Trends Dataset and includes ZoomCharts custom Drill Down PRO visuals for Power BI.

Author's description:

This report analyzes data on Christmas and non-Christmas sales trends, providing insights into customer behavior across various categories, locations, genders, and age groups. It highlights the differences in sales patterns during the festive season compared to regular times, examining purchasing methods and preferences to uncover meaningful trends and opportunities for business growth.