Report submitted for the FP20 Analytics ZoomCharts Challenge, December 2024. The report was built using the Christmas Sales & Trends Dataset and includes ZoomCharts custom Drill Down PRO visuals for Power BI.

Author's description:

This project analyses sales and customer behavior patterns across different periods, weather conditions, events, and product categories. The primary objective is to derive actionable insights by examining how customer satisfaction, delivery time, promotions, weather, and special events (e.g., Christmas or Black Friday) influence sales and product returns.