Gym Membership Analysis

Summary

This Power BI report uses the Fitness Membership Dataset and features ZoomCharts Drill Down PRO custom visuals for Power BI. It was submitted to the Onyx Data DataDNA ZoomCharts Mini Challenge in August 2025.

Author's Description:

I just completed the Fitness Membership Challenge, taking on the role of a data analyst at MyGym, a rapidly growing fitness chain in California. The goal was to uncover insights and provide strategic recommendations through a three-page Power BI report covering Overview, Service Analysis, and Risk Analysis.

The analysis showed Anaheim, CA leading with the highest gym duration and visits, making it a strong benchmark for other branches. Fresno, CA, while having the highest number of members, showed low subscription uptake, highlighting an opportunity to boost revenue through targeted promotions. San Jose, CA had the fewest members and the lowest gym duration, indicating service gaps where improved staff training, facility upgrades, and weekend promotions could help drive growth.