Fitness Membership Analysis

Summary

This Power BI report uses the Fitness Membership Dataset and features ZoomCharts Drill Down PRO custom visuals for Power BI. It was submitted to the Onyx Data DataDNA ZoomCharts Mini Challenge in August 2025.

Author's Description:

What drives satisfaction and loyalty to a fitness center? How do members engage with different services? Who are the main revenue and value drivers, and how much impact do discounts have on final revenue?

This Fitness Membership Report analyzes revenue/value drivers, engagement, and retention versus churn for MyGym. The first page presents insights on revenue drivers and discount assessment—who brings the most value, where revenue comes from, and how discounts affect it. The second page focuses on membership engagement and retention, showing who stays loyal, who churns, who is at risk, and how members use different services.